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Ichnobates's avatar

None of this has to do with Mercedes. Every large engineering company in Germany is exactly like this. They had decades where almost nothing mattered, slow gradual improvements were more than enough to keep your world class status, the actual competition was laughable and never a real threat.

This has filled every single one of these companies with enormous amounts of fat. Fat in the form of processes and fat in the form of people. The board can not cut that fat, nobody knows how to. So you get endless „transformations“ and „Sparprogramme“, which do literally nothing except shuffling around organization diagrams.

Another big aspect, often ignored, is that a large part of the workforce is old. Especially the management. And these people are quite frank about their motivations, namely to keep the ship afloat so that they can peacefully go into retirement. They have zero interest in real restructuring, making difficult decisions or even trying hard. They just want to make things work for a while longer until they can leave.

China Engine Room's avatar

Strong piece. The China comparison is uncomfortable for old OEMs because it is not mainly about cheaper labor anymore. Chinese automakers have industrialized iteration itself: batteries, electronics, software teams, suppliers and factories sit close enough that product cycles become a manufacturing process. Mercedes is trying to add hours to an organization that still moves by committees. That may buy cost relief, but it does not create software speed.

Lord Andrij's avatar

It sounds like there is a huge surplus of Dilbert’s Pointy Haired Bosses at Mercedes.

zack d's avatar

mercedes has no problem making cars cheaply it has a problem of selling cars

it’s a luxury brand so improving productivity and lowering price would not help at all

Riff's avatar

I know MB/DImler well and what you say is true but…they do need to work more.

40 hours a week like every other MB location outside of DE.

Other than this all touvstsyed is true.

Ola will be the end of MB.

He is a grifter

RicketyFence's avatar

I stopped reading after your 1 and 2. Utter crap.

john's avatar

They haven't done anything interesting since Paul Bracq.

Andrew Marsh's avatar

A brilliant if blunt and somewhat uncomfortable article.

Broadly as the European OEMs implode, there is a secondary effect.

The idea of vehicles imported in vast quantities with endless minor re-tooling to give the perception of change - and make aftermarket support nearly impossible - means....

EU27 and UK insurers quitting the market

EU27 and UK repairers without work.

The tell-tale is the China approach to the HV battery passport - recycle, and do so for the whole vehicle, The processed raw material is more interesting than curated 'green parts'.

Add to this vast - really vast - RoRo ship capacity underway, why wouldn't a vehicle imported from Eastern Asia go 'home' after 2 to 3 years for destruction?