Interesting insight. What do you see as the key changes German (and I guess all European) manufacturers need to get right as they build their “new organisations” to compete?
The 2-year investment is not about the product — it's about the unlearning.
Even a miserable failure on a China-first platform is worth it, because half-commitment produces half-transformation. One foot in the old world, one in the new, is exactly how you stay stuck.
What's being described is not recklessness — it's the discipline to stay in discomfort long enough for something genuinely new to emerge. And then — crucially — spread it globally. Not just adapt. Go bolder.
The real question is whether current leadership has the political will to protect that failure long enough for it to become something.
Interesting insight. What do you see as the key changes German (and I guess all European) manufacturers need to get right as they build their “new organisations” to compete?
I think we would really need a new generation of people in charge…
The 2-year investment is not about the product — it's about the unlearning.
Even a miserable failure on a China-first platform is worth it, because half-commitment produces half-transformation. One foot in the old world, one in the new, is exactly how you stay stuck.
What's being described is not recklessness — it's the discipline to stay in discomfort long enough for something genuinely new to emerge. And then — crucially — spread it globally. Not just adapt. Go bolder.
The real question is whether current leadership has the political will to protect that failure long enough for it to become something.
That answer determines everything.