Why subscribe?
You work in the auto industry. You sit in meetings all day. And you still feel like you are missing what actually matters.
This newsletter fixes that. Every week, I break down the big shifts reshaping the global auto industry. The ones that change strategies, kill business models, and create new winners.
One email per week. 5 minutes. No fluff.
What you get
Chinese competitors reshaping global markets
The software-defined vehicle and who is winning the race
How geopolitics, AI and regulation are rewriting the rules
Which automakers are transforming and which are running out of time
All from Germany. The country that invented the car and is now fighting to stay relevant. That tension is my vantage point.
About me
I am Philipp Raasch. I spent 10 years at Mercedes-Benz. Strategy. Transformation. The same meetings you're sitting in right now.
In 2020, I left to build the analysis I wished existed when I was still on the inside.
Who reads this
Strategy leads at OEMs. Engineers at Tier 1 suppliers. Founders building the next mobility company. Consultants advising boardrooms on what comes next.
Professionals at companies like BMW, Bosch, Mercedes, Tesla, BYD, McKinsey, and Continental read my work every week.
80,000+ professionals already follow my work across platforms.
“Philipp reads automotive trends from a completely different angle. His content mix is perfectly balanced and sometimes provocative. Exactly what this industry needs to move forward.”
Maria Grazia Davino, Regional Managing Director at BYD Europe
“Philipp combines OEM insider knowledge with a truly global perspective. Exactly the kind of intelligence that leaders need today.”
Mathias Vaitl, CEO at Mercedes-Benz Korea
Featured in Washington Post, Tagesschau and Focus Online.
Subscribe now
It’s free. One email per week. Unsubscribe anytime.
If you’re in the auto industry and want to understand what’s really going on, this is for you.
